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 he theme, Value Added Marketing for Value Added Wood Products, was chosen for both the Forest Products Society’s marketing plenary session at the 1997 Annual Meeting and as a Special Meeting of Working Group 5.10.00 (Forest Products Marketing) of IUFRO. The globalization of wood supply, processes, products, and markets is now a reality for the wood products industry worldwide. Yet this global focus is balanced by the recognition that sales are made at the neighborhood level. The wood products industry is being confronted by trends which cross international borders and product categories. These trends include:
- a renewed focus on customer satisfaction;
- management and marketing working together for successful business operations; and
- efforts at the firm, regional, and national level for industries to move up the value chain closer to the end user.
Presentations in this peer-reviewed proceedings include both theoretical models for strategic planning and applied market research. Also included are overviews of forest products marketing education and research efforts at numerous organizations and educational institutions.
Copyright 1997, 8-1/2 by 11 softcover, 182 pages, #7279
Original price $30 for members and $40 for nonmembers, now available for $10.
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