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Forest Products Society

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Publication: Journal of Forest Products Business Research
Authors: 0
Reference ID: Volume 4, Article No. 2
Publish Year: 2007
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Title: Perceived Environmental Quality of Wood Products: The UK Market
Description:
Using wood products as a case study, this paper explores whether customer perceptions of environmental product attributes are structured as one or several dimensions, the importance of environmental quality, and how environmental quality relates to other product attributes from the customer perspective. Empirical data reflect perceptions of 40 UK-based companies trading in wood products and other building materials. The results show that in addition to sustainable forest management, the investigated companies find health impacts important to their customers. Environmental quality is considered as a two-dimensional and
information-related matter. Do-it-yourself companies consider their customers more environmentally sensitive than other companies. Larger companies, and companies focusing on end-user markets, emphasize the importance of total product quality and environmental quality more than smaller companies and companies focusing on merchants and the processing industry. For the wood industry, the results emphasize the importance of endowing products with detailed environmental information, particularly if environmental quality is intended to differentiate the product in the marketplace.

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