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Forest Products Society

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Publication: Journal of Forest Products Business Research
Authors: 0
Reference ID: Volume 3, Article No. 3
Publish Year: 2006
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Title: A Capability-Based View on Organizational Renewal: Maintaining Long- and Short-Term Potential for Growth in Large, Established Companies
Description:
The purpose of this paper is to contribute to the understanding of sustainable growth and organizational renewal in large established companies operating in a mature industry , namely the wood industry. Ideas from the literature on corporate and strategic entrepreneurship, organizational learning, innovation, and marketing were combined in order to develop a capability -based view for analysis. This paper considers the implications of combining the two types of growth – advantage- and opportunity -seeking – to enhance value creation in a radically changing environment. This combination requires a special organizational context that simultaneously enhances creativity in individuals and ensures control of execution. This can be achieved only by managing both the structural and motivational aspects of the organization. By synthesizing research across various literature streams, this paper intends to help strategic planners manage the tension between the long and short-term potential for growth and wealth creation and indicate directions for future research in the forest products business.

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