International Convention

Forest Products Society

:

Knowledge Base

Item View

Publication: Journal of Forest Products Business Research
Authors: 0
Reference ID: Volume 7 Article No. 3
Publish Year: 2010
Member Download Price: $0.00
Member Physical Price: $0.00
Non-member Download Price: $0.00
Non-member Physical Price: $0.00
Title: Competitive Positioning of the Wood Products Industry in the Leningrad and Vologda Regions of Northwest Russia
Since the beginning of the new millennium, European markets for wood products, especially sawnwood, have suffered from a permanent oversupply and increased competition, further worsened by the present global economic downturn. Consequently, competitive strategies, advantage, and position against rivals have become more critical for the Russian wood products industry. However, only a few studies have investigated the factors related to firm level strategies or dimensions of competition in the Russian wood products industry. This study tries to fill this gap by examining the competitive positioning in the small- and medium-sized
sawnwood and plywood (SME) enterprises in the Leningrad and Vologda regions. The resource-based view of the firm was used as a theoretical background in the analysis. Senior level managers of 18 firms in the Leningrad and Vologda regions were interviewed regarding how they themselves benchmark their competitive position against their rivals and what they see as their future opportunities and threats. According to enterprise managers, the most important attributes of their competitive positioning are service reliability, a good image, and skilled personnel. These attributes stress the importance of intangible rather than physical resources, such as raw materials. The challenges mentioned by the respondents were related to external issues, like Russian legislation, a lack of financing, and fluctuating markets. Respondents stated that in the future, their aim will be to shift their production toward more specialized products and focus on increasing their exports to the European Union. The small number of observation units limits the generalization of the results, but the study tentatively indicates that competition in European markets is likely to intensify in the future.

You must be logged in to download any documents. Please login (login accounts are free) or learn how to Become a Member